Estimated reading time: 8 minutes
SEO in digital marketing is the key to making your website visible. In this article, discover how SEO can be applied in your digital marketing strategy. Then understand how web design is related to positioning, and finally, discover why you should consider hiring a digital marketing agency specializing in SEO.
In this article
What is SEO in digital marketing?
First of all, let’s define SEO, this word stands for Search Engine Optimization. In other words, are the adjustments that need to be done to your website so a search engine like Google, Bing, or Yahoo lists it in their search results.
Here comes another question: What are search engines? Search engines are the sites on the internet where you research a topic, like Google, Bing, Yahoo, to name some.
The search engines are services and like all businesses, they take care of their customers. That is why they set rules so you can include your website on their lists.
SEO is done by applying keywords to text writing (content), coding and image optimization, and traffic generation. So let say is a tool to meet the rules they impose. Believe me when I tell you that the companies are making it more and more difficult, especially Google. In fact, a couple of months ago this search engine raised the requirements if a website wants to rank on its search result page.
What are the conditions required by Google?
In the search engine war, Google imposes the conditions and most of the other search engines adapt their algorithms to them. The most important conditions that your website must have are:
Relevant content
This means that the information you have on your website must be really useful for people. Don’t copy from another site, you must research, and create content. Relevant content will boost your SEO efforts and build a
Loading speed
How do you feel when you open a website and it never finishes loading? It’s frustrating, right? In online marketing, loading speed is really important. Technical SEO can help to achieve this aim. Your website shouldn’t take more than 3 seconds to fully load. And this is quite a technical challenge. So it is not only about uploading pictures or adding awesome visual effects or designs. Your website must be fast. When measuring speed, everything counts!.
Visual stability
This matter is a coding issue and happens when you are reading an article or something else and suddenly, the site just jumps and you lose the spot you were reading. Things like these don’t like Google and consequently, your website will be punished.
Screen size adaptability
Your website must be readable either with a desktop computer, a laptop, tablet, smartphone, or even a 4K TV screen.
Security
With so many rogues on the internet, you have to protect your visitors’ data. Especially if you are going to focus on sales online. And for this, you have to buy a security certificate to name just one thing. There are more security points you should consider, but most of them are on the back-end. These elements will be explained in future articles.
So far, I have tried to explain to you a few technical aspects of SEO in the simplest possible way. Let’s get into how SEO contributes to digital marketing efforts.
SEO AND DIGITAL MARKETING STRATEGY
SEO and your online marketing strategy must go hand in hand.
Keep this in mind, without SEO in your online marketing strategy your website will be almost useless. This could lead to a bad image of your business and could be a waste of money.
The design and programming of your website must go hand in hand with SEO. Personally, I see an error others make in building a website first, and then SEO is done. This calls for more work and more expensive.
So divide this task into two parts:
Content
Select the keywords for your texts and titles, be careful with writing, be careful with the spelling.
For your images, please do not download them directly from Google images. Some may be copyrighted, or have poor quality. Look for images on specialized websites, some of them will let you download for free on the condition that you give proper credit.
Technical work
If you want to do this work by yourself, then you should invest time and be willing to learn at least the basics. There are many resources you can use to learn the basics. If you know how to coding, it will become easier when implementing technical SEO in your online marketing strategy.
SO FOR SEO RESPONDS TO YOUR DIGITAL MARKETING STRATEGY, PAY ATTENTION TO THE CONTENT, IMAGE, AND CODING OPTIMIZATION,
How SEO helps in digital marketing?
Today, more than 7 billion web pages are on the internet, which makes it more challenging to make your site visible.
When you decide to hire or do it on your own, remember to build it following the guidelines above. SEO is a core activity in your digital marketing strategy.
Don’t focus on a heavily embellished website. Focus on having quality content, both in text and in images. A spectacular web design will not guarantee you to achieve a high position in Google’s ranking.
A website with good content, clean, tidy, and made with your customer in mind will be easier to rank in search engines.
I remember a professor saying that the best place to hide a corpse is from the third page and beyond in Google search results. And it’s true because how many times did you go from the third or fourth page to find a website?
Do you want an example of a well-designed front page? Take a look at Google’s Parent Organization, Alphabet Inc. I think that should be the guide when designing a website, simple, clean, and tidy
Remember to use digital marketing to build your website. Set aside a budget for SEO within your digital strategy.
SEO and digital marketing services
If you are going to hire someone to build your website, you must be sure they can optimize it for SEO. It will surely cost more but will be worth it. If you have a serious project, then you have to invest. Part of that money should be used to achieve a good web positioning.
Many marketing agencies are doing an interesting job. Analyze them. Go ahead and ask for their prices. Quote services in at least two or three and make your decision.
A digital SEO marketing agency will help you balance design with functionality
Basic SEO diagnosis
There is some basic diagnosis you can do by yourself so here are a couple of simple tools for you to audit your website:
PINGDOM WEBSITE SPEED TEST
You can determine loading speed. You will see a list of terms and names, don’t try to understand them all. Pay attention where it says “Load Time”, that value should be less than 3s if not, something is wrong.
SEO REVIEW TOOLS
To see your position use this tool. To run this analysis you must include a keyword list.
Kerikka’s SEO services
You can find out Kerikka SEO and digital marketing services here. Or if you need to talk about your project reach us today here.
IN SUMMARY
SEO in digital marketing is the key to making your website visible.
this word stands for Search Engine Optimization. In other words, are the adjustments that need to be done to your website so a search engine like Google, Bing, or Yahoo lists it in their search results.
Relevant content. Fast loading speed. Visual stability. Screen size adaptability and security
SEO help to get a website with good content, clean, tidy, and made with your customer in mind.
If you found this article useful please, rate, share and leave your comments or questions below. If you like to use this content please contact me on any of my social media profiles, thank you.
