What is a digital strategy?

Estimated reading time: 7 minutes

Digital strategy is all the efforts of marketing on search engines, social media networks and is a central activity for all businesses. Your website with digital marketing must work together to generate leads. Social media and digital marketing are a powerful mix to strengthen your business.

What is a digital business strategy?

First of all, you have to understand that digital marketing is a system with all strategies aimed at establishing and strengthening your online presence. It is generally accepted that a digital business strategy consists of SEO, keywords, content, advertising, and email marketing. However, none of the above strategies will be possible if you do not have a website or a profile for your business on one or more social networks. Consequently, digital marketing executes strategies that will generate traffic to your website and your social media accounts.

Digital marketing helps you develop a relationship with your customers

Digital marketing on Google and other Social Networks helps businesses and users get to know each other, establish a relationship of trust to achieve mutual benefit. Until a few years ago, advertising access to the broad masses was reserved only for organizations with large budgets. I remember that the most used marketing strategies for new businesses with limited budgets were to make cover letters to leave them to potential clients as well as to distribute flyers to promote services. They also resorted to phone calls to friends or acquaintances announcing the new initiative to ask for references.

Many potential customers are looking for what you have to sell.

However, now, social networks and search engines offer access to thousands of people. They are very valuable in advertising terms for new ventures. We are all witnesses that more and more businesses want to strengthen their digital presence. 78% of internet users look for products and ask for recommendations on social networks.

Digital marketing is a powerful tool to engage with customers

In conclusion, online marketing is a powerful tool for you to establish a relationship with your future and current customers. The old tools for new businesses, although not obsolete, are less effective than the current ones. Many people turn to comments on forums or social media before buying. Consequently, it is crucial that you understand digital marketing by applying a constant and consistent strategy.

The new marketing uses tools to generate traffic to your sites.

The new marketing is based on your website and social networks. You will generate traffic to them through SEO, content creation, paid advertising, and email marketing. Finally, to manage the relationship with your customers, you will need a CRM system.

Every online marketing strategy begins with a social network and a website.

To execute a digital strategy, you must have a website and a profile on one or more social networks. When you have one or both, you can develop several digital strategies. You will be able to compete for positioning using SEO as well as a content strategy. You will have a place to direct potential customers when you buy advertising. As you can see, it is not just about having a website or a profile to publish every day, you have to develop strategies with the help of the elements that make up online marketing.

Website, social networks, SEO, content, advertising, email marketing and CRM

In summary, we could say that the most important parts of digital marketing are: your website, profile on one or more social networks, SEO, content, advertising, email marketing, and a CRM system. By mixing all these elements, your digital marketing strategy on Google and Social Networks will have a better chance of succeeding.

Is it a good digital marketing strategy to build a website?

Yes, because the main reason for having a website is because it gives you a digital presence. Secondly, it gives you the possibility to expose your idea to the world and tell them why they should buy it. Also, when you go to start a business one of the first things you think about is where you will do it. You decide if you will do it in your house or on rented premises, correct? On the internet, the place for your business is a website, it is your office, your store (learn the basics on how to build an online store), the place where you will conduct your business. In short, a website is a space on the internet for your business, if you don’t have it then your business doesn’t exist!

Almost every person who has an idea has a website.

The ecosystem of websites is huge! Every minute 170 new websites come online. At the moment, there are more than 1.8 billion websites. These huge numbers show us that almost everyone who has an idea displays it on a website. I live this reality with my clients, I have developed websites for important local firms to small businesses. This experience confirms to me that websites are vital to shouting your idea to the world! The tools and costs are varied, there really is no valid excuse for not having one. Due to these statistics, it is very likely that your competition already has one, so it is vital that you have a website for your project or business.

Without a website, your project will not have the same impact.

Your idea, project, business, or company must have a website. At this point, you no longer have a choice if you want your market to know you. Without a website, it is as if you want to launch and run a business from your couch. Website statistics reflect its importance. To conclude, a site is an important vehicle to explain your service or product. It is a place where you have the opportunity to create a relationship with your future clients.

What is a good strategy of social media marketing?

Build your customer’s loyalty through social media networks, and build brand awareness. It is very important that you keep this concept in mind when designing your strategy. Although it is true that you can make your first sales on social networks, think that your customers spend a large part of their time on them. That is why social networks are perfect for you to send them publicity and reinforce their loyalty. Thus, social networks are the ideal place to interact with your customers, build the trust of your brand among them as well as their contacts.

Social networks give you access to hundreds of thousands of people

The initial reason for having social profiles is because of their reach. There are currently more than 3,000 million users. Facebook alone has more than 2 billion. More than 400 million messages are sent a day on Twitter. More than 50 million photos are uploaded to Instagram and the list goes on. Again, the numbers are huge! Each one is an opportunity for you. Your clients are currently in a social network as well as their contacts, imagine all the opportunities you have!

Use its power to strengthen your business

Social media is very powerful in building recognition for your business and is very important in digital marketing. Thanks to them, you have access to hundreds of thousands of people in your own city. Every day your clients have activity in them. Consequently, your opportunities to strengthen the relationship with your customers are very great.

Digital Marketing on Google, Bing, Yahoo, and Social Networks will help your business find future customers who are looking for what you offer. To use all the power of internet marketing, it is necessary that you have a website and profile on Social Networks.

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To sum up

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